Thursday, 28 November 2013

Top 5 Ways to Build Credibility for your Small Business

Be Yourself, Provide Value, and Help Others

1. Become an Expert in your Field
The more you know about your business, the more your customers will trust and believe in your product or service.
Learn the ins and outs of the business as much as you can and share your knowledge with customers.
2. Be Everywhere
Sponsor events, donate to charities, and get your face seen around the community as well as online. Create videos, tutorials, advertisements, and helpful content related to your niche.
3. Be Transparent
Always be honest with your customers and potential clients. Transparency builds trust and enables people to become more comfortable in spending money or investing in your business. Don’t pretend you are someone you aren’t. Just be yourself. Want to know more about me?  I’m just your average guy loving life in the Mountains in Bozeman, Montana. I enjoy a good beer at the brewery, taking a day off for a powder day at the local ski resort, and spending time with my family and friends. My goal is to continue to build my businesses and some day become a millionaire.

4. Be a Helper:
While turning a profit is your ultimate goal, it is important to be as helpful as possible while starting and running any business. Go out of your way to help all of your customers and invest time and effort (especially in the beginning) into providing as many resources as you can to help customers. Sometimes this means creating and giving away lots of free stuff or content in order to build trust with your customers and get them to believe in your company.
5. Be Consistent
As a young entrepreneur (27) I've gone through my fair share of businesses and found out that you have to be consistent. Keep your message consistent, build your brand effectively, and strive to build the business each and everyday. You can’t focus on a business for one week straight and then take two weeks off. Be there for your customers, continue to create new products/services, and keep your message and branding consistent across the board.

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